Picture this: you’re headed out to a restaurant for dinner on Friday night. You’re with a group of friends and you’re celebrating a birthday or maybe an anniversary. You’ve had your eye on the new restaurant that just opened in your neighborhood - you’ve heard the food is delicious and the service is great. After making a reservation, you show up on Friday night and see that it has… paper tablecloths.
No big deal, right?
But suddenly the evening feels less special. You had your heart set on a nice dinner and great service, and now it’s feeling a little lackluster.
You’re not alone. A recent survey states that U.S. consumers associate cloth table settings with:
- 88% better service
- 75% better food quality
- 82% better appearance and ambiance
- 84% environmentally friendly practices
Paper alternatives just don’t have the same pizzazz.
Benefits of Linen Table Settings
Consumers’ preference toward linen tablecloths isn’t that surprising. They have a ton of additional benefits:
1. They elevate the restaurant’s décor.
It seems like a small thing, but linen tablecloths can bring a new ambiance to a restaurant. They make a restaurant seem elegant, and as such, patrons are oftentimes willing to spend slightly more money on their entrees. The allure of a white tablecloth meal is a real thing.
2. They help trap spills.
It doesn’t matter how upscale a restaurant is – spills can happen anywhere. And when they do, it’s important to contain them as quickly as possible so as not to cause more mess or ruin a diner’s clothing. Linen tablecloths can soak up spilled drinks so that they are confined and don’t run off the table onto the floor or a patron’s lap.
3. They help the environment.
Did you know that, on average, restaurant patrons use 3 paper napkins per meal? Investing in reusable linen tablecloths and napkins helps to reduce the amount of paper products that end up in landfills. And, they can be easily laundered and restocked so you always have a fresh supply.
4. They help absorb sound.
Have you ever been out to eat at a restaurant that is so loud you can’t enjoy a conversation with the people at your table? Linen tablecloths can help absorb noise in a restaurant, bringing the overall volume down and making it easier for patrons to enjoy their meals.
Make a Change
If you’re a restaurant owner, consider making the change from paper or vinyl tablecloths to linen. It’s a simple change, and it can make a big difference in the dining experience you offer. Learn more about Morgan Services’ full line of restaurant table linens that bring elegance, durability and value to restaurants nationwide.